Automotive marketing
Automotive marketing that moves metal and fills service bays.
Ad Spin Media was founded in 1996 in dealer advertising. Thirty years later, dealers still need the same things: showroom traffic, service appointments and a steady flow of trade-ins, only now the shopper starts on a phone.
What gets in the way
The problems we hear most from automotive clients.
- Shoppers compare five dealers online before visiting one
- Service departments lose customers after the warranty ends
- Co-op and OEM rules complicate ad spend
Who we help
From the corner shop to the big names.
The same playbook scales. Here's who it fits in automotive.
Independent used-car lots, repair shops and detailers
Single-point franchise dealers and body shops
Multi-rooftop dealer groups and OEM regional ad associations
What works
Our automotive playbook.
Inventory and model search ads
Google and Microsoft campaigns tied to the cars on your lot.
Service retention mail
Trackable postcards for oil changes, recalls and lapsed customers.
Google Business Profile for sales and service
Separate, sharp profiles and reviews for each department.
Conquest and equity mining
Targeted mail and ads to owners of competing brands and customers ready to trade.
Local TV and streaming TV
Model-year, sales-event and service spots on local TV and streaming, targeted to your market area.
Services
The services we lead with.
Paid Ads
Google Ads by a Google Partner, plus Meta, YouTube and Microsoft.
- Search, display and video
- Conversion and call tracking
- Spend watched daily
Trackable Direct Mail
Design, print and mail, with every piece tracked to the sale.
- Targeted and new-mover lists
- QR codes and tracked numbers
- Triggered and follow-up mail
Local Visibility & Reviews
Get found on Google Maps and review sites, and look great when you are.
- Google Business Profile
- Review generation and replies
- Accurate listings everywhere
Local TV & Streaming TV
Broadcast, cable and streaming TV spots, planned, produced and bought for your market.
- Broadcast and cable TV buying
- Streaming TV (CTV/OTT) by ZIP code
- Spot production and tracking
FAQ
Questions from automotive clients.
Do you work with franchise and independent dealers?
Yes, both, plus service centers, body shops and aftermarket brands.
Can you work within OEM co-op guidelines?
Yes. We plan creative and media to fit co-op requirements and keep documentation for reimbursement.
More industries
Other industries we serve.
Find out where you're losing customers.
Free growth audit: your search, AI and local visibility, ad spend and mail, with a plain-English plan. No obligation.