Local TV & Streaming TV
Get on TV, in your market and on your budget.
TV is still the fastest way to make a local business feel like the big name in town. What has changed is how precisely you can buy it. Streaming TV lets a regional business reach households by ZIP code on the shows they already watch, alongside traditional broadcast and cable.
How we do it
We plan and buy local broadcast and cable TV, and place streaming TV ads on connected TVs and streaming services through programmatic platforms. We produce the spots, negotiate the schedule, and connect TV to your website, calls and search results, so you can see whether TV is bringing in business.
At a glance
- Broadcast and cable TV buying
- Streaming TV (CTV/OTT) by ZIP code
- Spot production and tracking
What's included
Local TV & Streaming TV, done properly.
Media planning
Which stations, networks, dayparts and streaming audiences reach your customers, at what cost.
Broadcast and cable buying
Negotiated schedules on local stations and cable zones, with makegoods tracked.
Streaming TV (CTV/OTT)
Non-skippable ads on connected TVs and streaming services, targeted by ZIP code, household and interest.
Spot production
15- and 30-second spots, scripts, shoots, voiceover and versions for each channel.
Measurement
Website visits, branded searches, calls and QR scans tied to when and where your spots ran.
TV plus digital
Search, social and direct mail lined up with your flight so every channel says the same thing.
How it works
From audit to results.
1. Audit
We look at what you're doing now: search, AI visibility, ads, mail, social and your website.
2. Plan
A written plan with channels, budget, timeline and the numbers we'll be judged on.
3. Launch
Creative, content, sites and campaigns built and launched, usually within two to three weeks.
4. Report
A live dashboard plus a monthly plain-English summary of what worked and what comes next.
Industries
Where local tv & streaming tv pays off most.
FAQ
Local TV & Streaming TV questions.
Is TV advertising affordable for a local business?
Often, yes. Streaming TV can start with modest test budgets targeted to specific ZIP codes, and local cable zones cost far less than a full-market broadcast buy. We'll recommend a starting budget in the free audit.
What is CTV or OTT advertising?
Connected TV (CTV) and over-the-top (OTT) ads run on streaming services and smart TVs. They work like TV commercials but can be targeted by location and audience, and measured like digital ads.
How do you measure whether TV works?
We track website visits, branded searches, calls and QR scans against when and where spots ran, and use streaming platforms' household-level reporting where available.
Works well with
Related services.
Content Studio
Video, design, photography and writing, sped up with AI.
- Short-form video and reels
- Graphics and brand design
- Articles and email
Paid Ads
Google Ads by a Google Partner, plus Meta, YouTube and Microsoft.
- Search, display and video
- Conversion and call tracking
- Spend watched daily
Data & Attribution
Know who to reach and which dollar did the work.
- Audience and list building
- Dashboards in plain English
- Online and offline tied together
Find out where you're losing customers.
Free growth audit: your search, AI and local visibility, ad spend and mail, with a plain-English plan. No obligation.