Data & Attribution
Know what's working. Spend more on it.
Most businesses can't say which channel brought in their last ten customers. That makes every budget decision a guess.
How we do it
We started in data management in the 1990s, building mailing lists. Today we connect your ads, website, phone calls, CRM and direct mail into one view, so you can see the path from first touch to sale.
At a glance
- Audience and list building
- Dashboards in plain English
- Online and offline tied together
What's included
Data & Attribution, done properly.
Tracking setup
GA4, Google Tag Manager, server-side tagging, call tracking and form tracking.
Ad pixels
Meta, TikTok, LinkedIn Insight, Google Ads and Microsoft Ads tags, installed with consent controls.
Lead source tracking
Every form lead tagged with how they found you: ad, search, social, AI assistant or mailer QR code.
CRM connection
HubSpot, Salesforce and other CRMs tied to ad platforms and mail.
Audiences
Customer lists, look-alikes and segments for ads and mail.
Matchback
Matching mail and ad exposure to actual sales.
Dashboards
One live dashboard in plain English, not twelve platform logins.
Privacy by design
Consent-aware tracking that respects privacy laws and platform rules.
How it works
From audit to results.
1. Audit
We look at what you're doing now: search, AI visibility, ads, mail, social and your website.
2. Plan
A written plan with channels, budget, timeline and the numbers we'll be judged on.
3. Launch
Creative, content, sites and campaigns built and launched, usually within two to three weeks.
4. Report
A live dashboard plus a monthly plain-English summary of what worked and what comes next.
Industries
Where data & attribution pays off most.
FAQ
Data & Attribution questions.
What is marketing attribution?
Figuring out which marketing activities led to a sale. Good attribution lets you move budget from what isn't working to what is.
Can you track phone calls from ads and mail?
Yes. Tracked phone numbers show which ad, page or mailer drove each call, and can feed that data back to Google Ads.
Is this kind of tracking legal?
Yes, when done properly. We set up tracking with consent management and follow applicable privacy laws and platform policies.
Works well with
Related services.
Paid Ads
Google Ads by a Google Partner, plus Meta, YouTube and Microsoft.
- Search, display and video
- Conversion and call tracking
- Spend watched daily
Trackable Direct Mail
Design, print and mail, with every piece tracked to the sale.
- Targeted and new-mover lists
- QR codes and tracked numbers
- Triggered and follow-up mail
Websites
Fast, search-ready sites that you can update yourself.
- Design and build
- Built-in SEO and analytics
- Hosting and upkeep
Find out where you're losing customers.
Free growth audit: your search, AI and local visibility, ad spend and mail, with a plain-English plan. No obligation.