Trackable Direct Mail
Direct mail that reports back.
Inboxes are crowded. Mailboxes aren't. A well-targeted postcard or letter still gets picked up, read and kept on the fridge. What's changed is that mail can now be measured as closely as a digital ad.
How we do it
We've run direct mail since the 1990s. Today we design, print and mail in-house, then track every piece with personal QR codes, tracked phone numbers, unique landing pages and USPS tracking, and match responses back to your sales.
At a glance
- Targeted and new-mover lists
- QR codes and tracked numbers
- Triggered and follow-up mail
What's included
Trackable Direct Mail, done properly.
Lists and targeting
New movers, past customers, look-alike households, every-door routes and B2B lists.
Design and copy
Offers and layouts built on the 40/40/20 rule: audience, offer, then creative.
Printing and mailing
Postcards, letters, self-mailers and catalogs, with postal presort and drop management.
Tracking
Personal QR codes, call tracking, PURLs, USPS Informed Delivery and sales matchback.
Triggered mail
Win-back, abandoned-cart and post-visit mail sent automatically from your CRM or website.
Mail plus digital
Matching online ads that follow households who received the mailer.
How it works
From audit to results.
1. Audit
We look at what you're doing now: search, AI visibility, ads, mail, social and your website.
2. Plan
A written plan with channels, budget, timeline and the numbers we'll be judged on.
3. Launch
Creative, content, sites and campaigns built and launched, usually within two to three weeks.
4. Report
A live dashboard plus a monthly plain-English summary of what worked and what comes next.
Industries
Where trackable direct mail pays off most.
FAQ
Trackable Direct Mail questions.
Can direct mail really be tracked?
Yes. Personal QR codes, tracked phone numbers, unique URLs and USPS tracking show who received, scanned and called. Matching your customer list against the mailing shows who bought.
What's a good response rate for direct mail?
It varies widely by list, offer and industry. Mail to your own past customers usually far outperforms mail to cold lists. We set a goal before the first drop and report against it.
What is triggered direct mail?
Mail that sends automatically when someone takes an action, like leaving items in a cart, visiting a pricing page or going quiet for 90 days. It connects to your CRM or ecommerce platform.
Works well with
Related services.
Data & Attribution
Know who to reach and which dollar did the work.
- Audience and list building
- Dashboards in plain English
- Online and offline tied together
Paid Ads
Google Ads by a Google Partner, plus Meta, YouTube and Microsoft.
- Search, display and video
- Conversion and call tracking
- Spend watched daily
Content Studio
Video, design, photography and writing, sped up with AI.
- Short-form video and reels
- Graphics and brand design
- Articles and email
Find out where you're losing customers.
Free growth audit: your search, AI and local visibility, ad spend and mail, with a plain-English plan. No obligation.